China Ready: Understanding the Chinese Consumer

CHINA READY

• Learn how to shape your offerring and message for the five segments of Chinese consumers that spend in Australia


• Part of Marketing's Food for Thought executive series


• Strictly limited to 30 guests

Sink your teeth into breakfast and a stimulating program of content and discussion at the premiere event in Marketing magazine's Food for Thought executive series. Over breakfast you will hear from two experts on marketing to the Chinese consumer – not just in China, but locally too, where there is an untapped market, more than a million strong, but of very different profiles. Find out who they are and how to talk to them from those in the know.

Strictly limited to 30 guests, this breakfast is to be held on Thursday 3 April at the Arc One Gallery in Melbourne, catered by Andrew McConnell's Cumulus Inc.

Speaker: Morry Morgan, author and consultant, ClarkMorgan

• The invisible consumer: How companies are missing out on sales today, because they don’t see the Chinese consumer.


• The 5 Chinese consumer segments in Australia: How to change your offering and message to attract each group.

Bio: Australian-born Morry Morgan moved to Shanghai in 2001. He is the co-founder of ClarkMorgan, which offers training in leadership, communication and cross-cultural skills. He founded China’s largest bi-lingual human resources magazine, Network HR, and is a published author, writing Selling Big to China – Negotiating Principles for the World’s Largest Market and Managing the Millions – Practical HR Management in China.

Speaker: Robbie Burns, ChinaSEO

• Forget Google, welcome to Baidu: How the world’s largest search engine is being ignored by Australian businesses and what it means to sales.


• Using Baidu to target Chinese Australians: English is not the universal search language.

Bio: Robbie Burns is international sales manager at ChinaSEO, an internet marketing company that has, since 1997, been helping corporate sales and marketing teams market to Chinese netizens. ChinaSEO's clients include CTrip, LG, Samsung, Lufthansa, tourism boards, sports brands and companies in the property sector.