Open for Business Marketing Workshops - September

How to capitalise on social media marketing.

The world of social media marketing for business can be a daunting one. This half day workshop will provide an interactive platform for business owners to understand and implement best practice tips and tricks into their social media business strategy.

Heidi Cuthbert and Simon Cruthers from marketing agency Multiplier will provide expert and real-time answers to these questions —

o    How are social media platforms typically being used by businesses in today's market?

o    What objectives are practical and realistic? What is the difference between generating noise and genuine customer engagement?

o    Why should a business become active on social media and what areas of the business need to be involved?

o    What are the risks in becoming active on social media vs the risks of a business not participating? 

o    How should a business effectively plan, resource and budget for social media activity?

o    How do you go about developing the right content for social media?

o    What process should a business follow to measure and report on social media activity to understand ROI?

This workshop includes morning tea, lunch and a take-away information booklet with content discussed on the day.