Open for Business Marketing Workshops - November

SEO and SEM — what it is and how to integrate it into your business.

SEO (search engine optimisation) and SEM (search engine marketing) are concepts that can confuse any business owner. In today’s digital marketing world they are terms and activities that need to be number one on any business owner’s mind when deciding to have an online marketing strategy.

Stuart Davies, Digital Director at OMD WA (OMD is a global media agency with branches across every continent — OMD has won global media agency of the year 10 times in a row). Stuart will be covering all you need to know about SEO and SEM including —

•          Google Search Pages


•          Ad Ranking & Quality Score


•          Keyword Match Types & Best Practice


•          Campaign & Ad Group Structure (Why Does It Matter?)


•          Best Practice Ad Creation.

This workshop includes morning tea, lunch and a take-away information booklet with content discussed on the day.